Tag: travel

There are many more reasons to get a professional photog’ to do the job for you. Here are some. We hope you enjoy the last one.

It’s a Service; not just “a Photo”

Occasionally we get clients who are shocked that “a photo” costs more than $20, and say they can do it themselves for less. Ok, that’s fine. Remember, you’re hiring a service, not buying an artistic mass-produced framed photo from Kmart.

We have invested tens of thousands of dollars in equipment, software, training, practising, and more. Yes, you can use your iPhone or ask your colleague to do it for you. However, compare an amateur photo with a professional. Which is going to bring you value?

That is why our company Director Andrew prefers to take his car to a mechanic rather than do it himself – even though he has his own hammer. We save you time, effort, energy, and investment costs.

There are legal risks

Travel Photos PtyLtd has public liability insurance. We are also educated in photo licencing, model employment, and other legalities required when using photos of people and things. There are many stories of how a photo in an ad has either gone sideways or backfired.

In 2007, an Asian American young lady sued Virgin Mobile Australia for their racist and insulting bus stop ad used in Adelaide. The ad makers did not have permission from the photographer, and did not have permission from the young lady to commercially use her likeness. What did the ad say? “Dump your pen friend” (CBS News). Needless to say, it probably cost Virgin Mobile more than what they gained.

Travel Photos PtyLtd ensures all the legal basics are covered before supplying our clients with images.

We have Skills and Talents you Don’t Have

Sorry to be so bold in saying it, but it’s true. The owners of the Lotus, Mercedes, Ferrari and other such Formula One race teams don’t drive the cars themselves – they hire highly skilled professionals to do it for them. In the image below we bet only the most talented of photographers (and this model) will know how we achieved this remarkable photo (btw, no torches were used).

Full Service

For busy people, understaffed offices, and those who don’t know all the ins and outs, we take care of all the details for you. We can do the following:

• Image research
• Production planning
• Model/talent auditions and hiring
• Location scouting
• Travel to the required locations
• Organise specialised equipment
• Provide specialised services (like makeup artists, local fixers, security, etc)
• Do the photo shoot
• Manage staff
• Image management and long term storage
• Editing and post-processing
• Image delivery
• Legal document management
• and more

In short, tell us what you need, and we’ll make it happen.

No Copy Cats Allowed

As a standard, Travel Photos PtyLtd retains the ownership of the photographs. Additionally, the licence we issue to our clients includes an “exclusive use” clause. That means, your photos won’t be used by your competitors. Additionally, we are proactive in protecting the copyrights of our photos.

True story. At the start of the Stock Photo era at around 2005, two advertising agencies bought the same $2 stock photo for their print material. People in the north east of the US wondered if two competing banks were now merging because the look and style of the print materials appeared the same. Avoid confusing your customers, avoid diluting your message, or worse – be unintentionally promoting your competitor. Unique exclusive photos is what we specialise in.

Don’t let your business get lost in the crowd. Stay unique. Stay fresh.